YouTubers have to declare ads. Why doesn't anyone else?

Birt 15 feb 2021
Áhorf 2 819 057

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
ISdone declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
  • Tom Scott

    Tom Scott

    22 dögum síðan

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

    • Mr Kiyoshi

      Mr Kiyoshi

      Degi Síðan síðan

      You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact ISdone that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

    • 95rav


      2 dögum síðan

      The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

    • This Guy Roll Needs

      This Guy Roll Needs

      2 dögum síðan

      Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

    • Jonathan Corbett

      Jonathan Corbett

      2 dögum síðan

      What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

    • For The Love Of Noise

      For The Love Of Noise

      3 dögum síðan

      Paid ad from the anti-vapers?

  • Gmo Skee

    Gmo Skee

    2 klukkustundum síðan

    Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

  • ecks dee

    ecks dee

    3 klukkustundum síðan

    literally from this video i now know pitbull is now involved with nascar 😂 dam

  • shiva K

    shiva K

    4 klukkustundum síðan

    The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

  • Black Bard Studio

    Black Bard Studio

    5 klukkustundum síðan

    What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

  • Kyle Middleton

    Kyle Middleton

    6 klukkustundum síðan

    60 seconds in... wow... Don't hold back son.

  • UnbutteredToast


    6 klukkustundum síðan

    This is probably the longest ad I've seen to date

  • googlemarmic


    6 klukkustundum síðan


  • Figuratively Razzmatazz

    Figuratively Razzmatazz

    7 klukkustundum síðan

    That intro simultaneously ended the careers of both reaction YouTubers and gacha games.

  • juruewonf aurbewkis

    juruewonf aurbewkis

    7 klukkustundum síðan

    The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

  • Nate Brown

    Nate Brown

    8 klukkustundum síðan

    There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

  • Lachlan Keddie

    Lachlan Keddie

    8 klukkustundum síðan

    Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck?
    You cannot convince me that that wasn't deliberate....

  • Tobey's Maguire

    Tobey's Maguire

    9 klukkustundum síðan


  • deadviny


    9 klukkustundum síðan

    wow vaping is so cool

  • James


    10 klukkustundum síðan

    I never thought I would see Tom Scott rip a vape in a video

  • rickysmyth


    10 klukkustundum síðan

    That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

  • Mjws2907


    12 klukkustundum síðan

    Tom the dragon

  • tuna mayo

    tuna mayo

    12 klukkustundum síðan

    I really want to go to Asbestos Land right now.

  • Paul Smith

    Paul Smith

    13 klukkustundum síðan

    I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

    • Paul Smith

      Paul Smith

      13 klukkustundum síðan

      as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

  • IamScary


    13 klukkustundum síðan

    I just ate a watermelon

  • Bente Huizer

    Bente Huizer

    14 klukkustundum síðan

    A comment for the algorithm gods

  • Jackie Morey

    Jackie Morey

    14 klukkustundum síðan

    There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

  • Bogdan OWS

    Bogdan OWS

    15 klukkustundum síðan

    Actually on tv as well, where there is a paid something a small P in a circle appears.

  • Mr. C

    Mr. C

    15 klukkustundum síðan

    Tom Scott's videos are delicious vegetables in a world full of junk food.

  • Prahar


    15 klukkustundum síðan

    I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

  • Evgenii Nalpin

    Evgenii Nalpin

    15 klukkustundum síðan

    25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising?
    This video is too meta now...

  • john_blaze39


    16 klukkustundum síðan

    Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

  • E. Clark

    E. Clark

    16 klukkustundum síðan

    Do you have to declare YouTube videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

  • bruceyboy 94

    bruceyboy 94

    17 klukkustundum síðan

    I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

  • Ersteller


    18 klukkustundum síðan

    Since your copyright video, I know that different rules apply to us and the rest of the world.

  • Smaller Badger11

    Smaller Badger11

    18 klukkustundum síðan

    In a altenet world-this war was brought to you by raid showdow legends!

  • San Ansa

    San Ansa

    19 klukkustundum síðan

    i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.



    19 klukkustundum síðan

    I love your videos so much but they make me sad about the bad things that people do.

  • Grounson FFM

    Grounson FFM

    20 klukkustundum síðan

    Tom: Is this an advert?
    midroll ads: start playing.
    well played Tom. Well played

  • DipWob


    20 klukkustundum síðan

    marvel movies should be the only movies that are allowed to put the disclosure in the credits

  • Sid Ferreira

    Sid Ferreira

    20 klukkustundum síðan

    I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)



      17 klukkustundum síðan

      That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?

  • Benni Grote

    Benni Grote

    20 klukkustundum síðan

    The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner

  • An Omnomnomnivore

    An Omnomnomnivore

    21 klukkustund síðan


  • Robert F. Jobin Jr.

    Robert F. Jobin Jr.

    21 klukkustund síðan

    It's because they're rich and have power. Rules for thee, not for me.

  • Mike Hopman

    Mike Hopman

    21 klukkustund síðan

    They do have to say it in scientific fields

  • Rad cafe

    Rad cafe

    21 klukkustund síðan

    I'm going to Asbestos Land!!!!!

  • martinusK


    23 klukkustundum síðan

    I got a Youtube ad the moment that you said "Is this an advert?!". Feel like I'm being watched.

  • Aether Blackbolt

    Aether Blackbolt

    23 klukkustundum síðan

    I guess the Free Speech argument for USA is because they do not want Compelled Speech; being forced to say a product placement is an ad/endorsement/sponsor would mean a control of the speech they can use to speak positively on something.

  • Vulkan


    Degi Síðan síðan

    They don't have to do that because they are part of a long established communist brain washing dynasty, the new lot are telling the truth and it needs to go according to all the "humans" we put in charge.

  • gamebuster800


    Degi Síðan síðan

    11:49 this made me laugh way too hard

  • That Onion

    That Onion

    Degi Síðan síðan

    asbestos land sound fun.

  • Uku Toots

    Uku Toots

    Degi Síðan síðan


  • Mark Peter

    Mark Peter

    Degi Síðan síðan

    Well this is not entirely true, in the netherlands tv shows themself need to state if they are sponsored e.g. that product placement will happen in the program.

  • Losdylan Loasda

    Losdylan Loasda

    Degi Síðan síðan

    Ur awesome.

  • Daniel Harrison

    Daniel Harrison

    Degi Síðan síðan

    Why did you not have to declare you are advertising all those products so clearly displayed in your video? Were you paid to pick those examples? Did you get anything for showing those items so clearly and discussing them? Your video here looks to me to be just a long advert.



      17 klukkustundum síðan

      Thumbnail says he's not sponsored. It's just really difficult to give examples of product placement without showing products.

  • Dale Moffatt

    Dale Moffatt

    Degi Síðan síðan

    “Is this an adver...”
    Cue ad while I’m watching.

  • Abduljalil Kazimov

    Abduljalil Kazimov

    Degi Síðan síðan

    yaay another great vid

  • The Xextreem

    The Xextreem

    Degi Síðan síðan

    *this is not legal advice. Thanks thats answer the complete video. Save me 31:21 seconds for watching.

  • Mana User

    Mana User

    Degi Síðan síðan

    And how about journalism? When the Washington Post publishes a scare story about Covid, shouldn't they declare that they're owned by the CEO of Amazon which benefits from people being too afraid to leave their houses? (Just to pick an obvious example)

    • Big Fly

      Big Fly

      Klukkustund síðan

      They shouldn't have to. Neither should influencers have to declare ads.

  • Random Channel

    Random Channel

    Degi Síðan síðan

    Does anyone else see those instagram or snapchat videos where theses people to "Pranks" and in almost every shot it will have the energy drink 'Bang' in it or a video will be playing and randomly in the middle of it, it will cut to a shot of the 'Bang' drink in it??? You can tell they have been paid to do it but they don't say anything. They don't even mention the drink, they will just hold it up to show you.

  • Ezra B

    Ezra B

    Degi Síðan síðan

    What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.

  • Mora Mulford

    Mora Mulford

    Degi Síðan síðan

    The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant

  • Andrey German

    Andrey German

    Degi Síðan síðan

    Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do

  • Vagabundork Chaos Magick-User

    Vagabundork Chaos Magick-User

    Degi Síðan síðan

    I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!

  • Don't Care

    Don't Care

    Degi Síðan síðan

    Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.

    • hen ko

      hen ko

      Degi Síðan síðan

      "Is this an advert?" gets ad right afterwards

  • Drab Majesty97

    Drab Majesty97

    Degi Síðan síðan

    USA number 1 yet again

    • hen ko

      hen ko

      Degi Síðan síðan

      Perfect argumentation and perfect conclusion... :) well done.

  • Thomaszuk2


    Degi Síðan síðan

    11:46 Thank me later.

  • worldssmallestfan


    Degi Síðan síðan

    Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they aren’t paid isn’t that advertising?

  • Josefa Tobar

    Josefa Tobar

    Degi Síðan síðan

    America is very scary HSJSJSJJS

  • Crimson Bot

    Crimson Bot

    Degi Síðan síðan

    The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony

  • Jack Gunderson

    Jack Gunderson

    Degi Síðan síðan

    What if an SNL skit was posted on Youtube?

  • Arkanium V

    Arkanium V

    Degi Síðan síðan

    Nice Raycon callout. They are honestly so terrible

  • Jared Olsen

    Jared Olsen

    Degi Síðan síðan

    "I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.

  • ILsupereroe67


    Degi Síðan síðan

    When does a YouTube video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.

  • O sans O

    O sans O

    Degi Síðan síðan

    bruh be looking like over cooked dantdm

  • GreySquared


    Degi Síðan síðan

    watching tom "vape" is hilarious

  • Chibudom Ohanwe

    Chibudom Ohanwe

    Degi Síðan síðan

    Man's looking old though. Damn son.

  • Chris Brown

    Chris Brown

    Degi Síðan síðan

    I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.

  • Peter Rabbit

    Peter Rabbit

    Degi Síðan síðan

    News is something someone wants suppressed. Everything else is advertising.

  • Peter Rabbit

    Peter Rabbit

    Degi Síðan síðan

    I think it's understood, television IS an advertisement.

  • Tom Burn

    Tom Burn

    Degi Síðan síðan

    Perfect argumentation and perfect conclusion... :) well done.

  • SnowyStxrm


    Degi Síðan síðan

    "Is this an advert?"
    *gets ad right afterwards*

  • worldssmallestfan


    Degi Síðan síðan

    6:30 that makeup guru has a very subtle, yet effective, system.

  • polard keren

    polard keren

    Degi Síðan síðan

    The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day

  • Kayla Ogden

    Kayla Ogden

    Degi Síðan síðan

    11:43 Tom taking a big ass hit out of nowhere is one of the best things I've ever seen on this channel 😂

  • Nathan Pyle

    Nathan Pyle

    Degi Síðan síðan

    Tom: and now it's time to play 'is this an advert'
    YouTube: ...and I took that personally

  • Arnold Loudly

    Arnold Loudly

    Degi Síðan síðan

    Tell you wha , if you want permission to promote something Tom, do more video's about the US Dollar, like that one you were nice and quiet in that one........

  • Nathan tubera

    Nathan tubera

    Degi Síðan síðan

    The true cork inexplicably rely because windshield philly use opposite a grotesque orchestra. painstaking, exultant bone

  • Arnold Loudly

    Arnold Loudly

    Degi Síðan síðan

    You are, as they qaintly put it, a 'creator' - and as such, you need guidlines, rules and a coolaid drinking contact at YTHQ......just in case you get any ideas about truth. Or integrity. Sell by all means, but WE want our cut...DO AS WE SAY, NOT AS WE DO, we are not evil.....Have a GREAT day!

  • Destroyer 186

    Destroyer 186

    Degi Síðan síðan

    "Is this an advert"
    *midroll ad plays
    uhhh, yes?

  • why man

    why man

    Degi Síðan síðan

    I just spent 31 minutes waiting for Tom to say “ and that’s why I have to tell you, this videos sponsored by RAID SHADOW LEGENDS”

  • Jon Whick

    Jon Whick

    Degi Síðan síðan

    Difference is one group paid governmental officials dor decades then other very few could afford more then a few hundrer bucks a year so they dont care

  • TheMrarrie18


    Degi Síðan síðan

    Never knew I would watch this for his little parodies, but now I do.

  • Karl Easterly

    Karl Easterly

    Degi Síðan síðan

    As a consumer who wants to create an environment as free from advertisements as possible I work hard to remove any adverts from my environment. I pay google a monthly fee to use youtube advert free. I "paid' to have the adverts removed, yet, many put adds into videos and remove my ability to filter those videos out as well, that sort/filter option is not present now is it. This removes my ability to control the content that I as an individual choose for myself. I have a right to choose the content I want to be apart of.
    The advertising mentality is predatory and lacking morality as evidenced by the way the industry disrespects the sovereignty of the individual to choose the content they are willing to be subject to and actively works to invade any open crack of sound space to my ears or eyes to slam 'buy my this or that' message at every turn.
    Where is your message respecting the watcher? Love your channel btw.. and you. Please don't take this as hostile, just passionate.

  • kapytanhook


    Degi Síðan síðan

    Personally I like freedom of speech and don't think politicians should micromanage us to this level because they are ineffective. The collective deciding what the individual should do for the common good sets a bad precedent.
    But for some reason this love for freedom is not shared by left nor right.

  • PositivePenny


    Degi Síðan síðan

    Don't see how sexualized images of children are speech but let's agree to disagree.

  • Quinten Cambridge

    Quinten Cambridge

    2 dögum síðan

    All that annoys me is the double standards. It's always going to be impossible to separate influences, you can always go that one extra layer deeper but at the very least, we should hold everyone to the same standards

  • Sagar Alias Jackie

    Sagar Alias Jackie

    2 dögum síðan

    *Fast and Furious movies left the chat.

  • ValiantAtlas


    2 dögum síðan

    I was expecting Raid Shadow Legends or State of Survival.

  • Chris Franz

    Chris Franz

    2 dögum síðan

    Just took a melatonin. Delighted to be here

  • teh polarwolf

    teh polarwolf

    2 dögum síðan

    He's British

  • Rishi aryan lanka

    Rishi aryan lanka

    2 dögum síðan


  • AaronHasRayGun


    2 dögum síðan

    Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow
    Also me at 4:37 AM: I don’t need sleep I need more Tom videos

  • Goldenapple 710

    Goldenapple 710

    2 dögum síðan

    You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.

  • FOXtube LP

    FOXtube LP

    2 dögum síðan

    "The FCC wont let me be" -Eminem